InTouch

Any plans for the summer? If you haven't already booked something, here's an idea. Why not explore some of America's historic hotels. Many of them are both spa resorts and hotels so you not only can relax, you also have an opportunity to find out about new special spa treatments that you may want to incorporate into your own service offering...

I have always been invested in improving the value of my services by fine tuning my client's experience. In the last year it has become my priority to ensure client retention by increasing the relevance of their sessions. To be relevant is to provide meaningful services that meet your client's needs when they need them the most...

In case you did not know it, this week is National Men's Health Week. The purpose is to heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men and boys. So it's no coincidence the week is celebrated leading up to Father's Day - after all, keeping dads healthy both in mind and body is what we all want...

How many times have we heard a client say, "I would love it if I could get my...(husband, son, dad) to try this." Usually one of the things that keeps these men out of the treatment room is fear of the unknown. My solution is the buddy system, which allows me to service two people in the same room, at the same time...

Are you incorporating the changing seasons into your spa's ambiance and decor? Many spas do and it can be a great boon to marketing - not to mention customer satisfaction. June, for example, is a perfect time for a sunny, hint of the tropics makeover to brighten clients' spirits. It's not hard to do. For starters, you can easily enhance the look and feel of your spa by placing flowers in brightly colored vases throughout...

As an NMT I am always focused on results, but as a business person I am also focused on orchestrating a great client experience. One of my favorite tools in my tool box is Polar Lotion...

I hope many people will be saying happy Mothers Day to their moms with a massage or skincare treatment so that that the appointment books for spas and salons are filled for the upcoming weekend...

Several of the BIOTONE team will be heading out for Las Vegas at the end of the week for the IECSC show. I'll be among them. I've lost count of how many industry trade shows I've attended in the nearly 30 years we've been in business...

I hope that that you have your reservations for the upcoming, April 24 - 26, Las Vegas Spa show. BIOTONE will be there with a full support team and great show specials in Booth 1406. In addition, I will be teaching a class on how to use spa treatments...

What client doesn't want smooth and glowing skin? After drying effects of winter, many of your clients undoubtedly are looking for advice on how to moisturize their skin. This time of year provides an excellent opportunity...

Once a quarter BIOTONE hosts their spa open house in San Diego to demonstrate seasonal spa protocols. For the last several years I've had the pleasure of leading these fun filled events. I always enjoy the wide variety of...

Who says Mother Nature doesn't cooperate. Last Sunday morning I looked out the window and across to my neighbor's yard and I could hardly believe my eyes. Overnight - as if right on cue with the first day of spring - my neighbor's pear tree had burst into bloom...